About

amanda chiu

Check out my About.Me Page for everything social

Graphic designer turned digital marketer, with creativity and communications being my anchor.

From around age 9, I was first introduced to graphic design. One day, my uncle asked me if I wanted to take this class with my cousin. I wanted to do everything my cousin did, we were the same age after all. This class turned out to be a photoshop class, back in the day where computers were clunky, and photo editing didn’t have as many features. I was immediately hooked.
While in my tweens, I introduced myself to web design. I was designing an Asian Avenue page, when everyone else was doing it. I didn’t grasp how complex web design was at that age, I genuinely just liked writing code and seeing the final result. To me it was just another language to learn much like piano or reading music.

I grew up taking fine art classes, and piano lessons. Unlike most, I loved doing both, later finding out I had an affinity for photography and media arts.
Going into university, I thought I wanted to be a graphic designer. Everything I had created carried the mentality that it could be used for a brand. I didn’t just have one aesthetic, I had many, meaning I definitely couldn’t be an influencer.

I stopped pursuing graphic design after an internship in second-year, and found a new passion for social media while being part of the PR and Social Media Committee for Ryerson’s annual fashion show. In the following years, I’ve pursued a career in an industry that is quickly changing into digital marketing, where the best takeaway from years of graphic design and casual web design have contributed to the role of a social media marketer, where I can communicate with both creative and marketing teams.

Away from the desktop: The world of retail, visual merchandising, and brand ambassador

It was the expected route to work in retail while enrolled in a fashion communication program. Starting at Baby Gap for a year, briefly at Mango, and finally working at Mexx for about 4 years (I’ve been sales, stock, visual merch, cash, and key holder). After university while interning I was a visual merchandiser for Indigo for about a year, and worked a bit as a brand ambassador for a startup.

Sum of its parts: Naturally IRL & web communications became my forté, and I wouldn’t have it any other way.

Sharing Content: All photos and written works are original content, and should not be reused or copied without permission. (Occasionally there are some images that have been identified as not native to this site.)

Ten Thousand Coffees

Guest Blogger on Ten Thousand Coffees

DMZ Photo

Photoshoot while working at the DMZ